Creating a Dynamic Immersive Space for "Active Participation Across Generations" in Experiential Tours

The Suntory Natural Mineral Water Minami Alps Hakushu Plant (Hokuto City, Yamanashi Prefecture) is the production hub for "Suntory Natural Mineral Water," nestled in abundant nature. This popular facility allows visitors of all ages to observe the actual production lines up close.

To celebrate its 30th anniversary, the facility underwent a major renewal of its tour, now titled "Dive into the World of Natural Water! Suntory Natural Mineral Water (Minami Alps) Story Tour." To provide an "overwhelming sense of immersion" for experiencing the story behind the production of Suntory Natural Mineral Water, the Immersive Magic Wall was selected as the core solution.

■ The Challenges Before Implementation
The primary objective of this renewal was to transform the guided tour—previously centered on verbal explanations—into an experience where visitors could "actively participate across generations."
The project included interactive exhibits such as quizzes and mechanical displays to engage even young children. Furthermore, a dynamic visual expression utilizing a large curved wall was required as the centerpiece to captivate visitors.

A 15-meter Immersive Experience as the Starting Point to Elevate "Experiential Value"

A massive, impactful curved wall (15 meters wide and 3 meters high) was integrated with the Immersive Magic Wall. Because this solution requires no dedicated screen, it realized an overwhelming immersive environment where the entire space is enveloped in visuals.

・Creating an "Immersive Journey" into the World of Natural Water
The surrounding wall combined with the high-contrast visual depiction of the Immersive Magic Wall enables a profound experience, making visitors feel as if they are traveling through the world of natural water themselves. This intuitive visual space functions as a "thrilling venue for experience" for everyone from children to adults, going beyond merely learning facts about the water production process as knowledge.

・Synergistic Effect: Elevating the "Experiential Value" of the Entire Tour
The powerful immersive visuals strongly stimulate visitors' curiosity. This realistic visual experience draws out an active engagement with the tour, fostering deep understanding and resonance with the brand's commitment to protecting its water sources.

Future Outlook

In this case, the Immersive Magic Wall achieved a seamless fusion of architectural space and video, elevating spatial value while delivering an overwhelming immersive experience.

In any environment—from showrooms and offices to commercial facilities—the Immersive Magic Wall creates optimal experiences without compromising existing spatial designs.

Immersive, Inc. will continue to support companies in giving shape to their visions through the power of immersion, delivering fresh surprise and inspiration to a wider audience.

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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/

Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/

Suntory Tennensui Minami Alps Hakushu Plant URL:
https://www.suntory.co.jp/factory/water/
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