Creating a Dynamic Immersive Space for "Active Participation Across Generations" in Experiential Tours

The Suntory Minami Alps Hakushu Water Plant (Hokuto City, Yamanashi Prefecture) is the production hub for "Suntory Tennensui" natural water, nestled in abundant nature. This popular facility allows visitors of all ages to observe the actual production lines up close.

To celebrate its 30th anniversary, the facility underwent a major renewal of its tour, now titled "Dive into the World of Natural Water! Suntory Tennensui (Minami Alps) Story Tour." To provide an "overwhelming sense of immersion" for experiencing the story behind the production of "Suntory Tennensui," the Immersive Magic Wall was selected as the core solution.

End Client: Suntory Beverage & Food Limited
Partner: TOPPAN Inc.

■ The Challenges Before Implementation
The primary objective of this renewal was to transform the guided tour—previously centered on verbal explanations—into an experience where visitors could "actively participate across generations."

The project included interactive exhibits such as quizzes and mechanical displays to engage even young children. Furthermore, a dynamic visual expression utilizing a large curved wall was required as the centerpiece to captivate visitors.

A 15-meter Immersive Experience as the Starting Point to Elevate "Experiential Value"

A massive, impactful curved wall (15 meters wide and 3 meters high) was integrated with the Immersive Magic Wall. Because this solution requires no dedicated screen, it realized an overwhelming immersive environment where the entire space is enveloped in visuals.

・Creating an "Immersive Journey" into the World of Natural Water
The wall surrounding the space, coupled with the high-contrast visual depiction provided by the Immersive Magic Wall, enables an overwhelming immersive experience, making visitors feel as if they are personally journeying through the world of "Suntory Tennensui" natural water.

This intuitive visual space functions not simply as a place to acquire knowledge, but as a "thrilling experiential space" that everyone, from young children to adults, can thoroughly enjoy.

・Synergistic Effect: Elevating the "Experiential Value" of the Entire Tour
The powerful immersive visuals strongly stimulate visitors' curiosity. This realistic visual experience draws out an active engagement with the tour, fostering deep understanding and resonance with the brand's commitment to protecting its water sources.

Future Outlook

In this case, the Immersive Magic Wall achieved a seamless fusion of architectural space and video, elevating spatial value while delivering an overwhelming immersive experience.

In any environment—from showrooms and offices to commercial facilities—the Immersive Magic Wall creates optimal experiences without compromising existing spatial designs.

Immersive, Inc. will continue to support companies in giving shape to their visions through the power of immersion, delivering fresh surprise and inspiration to a wider audience.

--------------------------------------------------------------------------------
Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/

Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/

Suntory Minami Alps Hakushu Water Plant URL:
https://www.suntory.co.jp/factory/water/
--------------------------------------------------------------------------------