Immersive Magic Wall | WORKS
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Achieving Stunning Visual Fidelity with High-Brightness Projectors × Magic Wall / arkbell,inc.
arkbell,inc. (Headquarters: Ota-ku, Tokyo) is an "audio, visual, and lighting solutions company" that has produced numerous events and spatial experiences. To allow clients to truly "experience" the value of projection mapping, the company opened a test lab within their own studio. To maximize the sense of immersion in that space, they introduced "Immersive Magic Wall," our specialized projector paint that enables high-contrast visual expression. ■ Pre-Installation Challenges When launching the test lab, the company faced the issue of image washout caused by conventional "white walls." Even with the introduction of the latest high-brightness projectors, white walls cause diffuse light reflection, resulting in the loss of contrast—the lifeblood of visual content. They realized the need to look beyond equipment specifications and change the "wall (environment)" acting as the canvas. While carefully evaluating various paints capable of preventing this washout, including competitors' products, they visited the Immersive showroom in Ebisu. The stunning "depth of color" they witnessed left a profound impact and became the deciding factor for the installation.
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Birth of an Overwhelming Immersive Space to Maximize the Value of Experiential Tours / Suntory Natural Mineral Water Minami Alps Hakushu Plant
The Suntory Natural Mineral Water Minami Alps Hakushu Plant (Hokuto City, Yamanashi Prefecture) is the production hub for "Suntory Natural Mineral Water," nestled in abundant nature. This popular facility allows visitors of all ages to observe the actual production lines up close. To celebrate its 30th anniversary, the facility underwent a major renewal of its tour, now titled "Dive into the World of Natural Water! Suntory Natural Mineral Water (Minami Alps) Story Tour." To provide an "overwhelming sense of immersion" for experiencing the story behind the production of Suntory Natural Mineral Water, the Immersive Magic Wall was selected as the core solution.
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A New Experience Value Chosen by Workplace Professionals / Frontier Consulting Co., Ltd.
Since its establishment in 2007, Frontier Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is a consulting firm with domestic and international bases, operating under the purpose of "creating the future of workers and workplaces." They provide one-stop solutions for all workplace-related challenges, ranging from office construction and building renewal to flexible workplace businesses. Their track record spans a wide range of projects, from large-scale developments covering thousands of square meters to global initiatives. Upon relocating to "Grand Green Osaka," an advanced business hub in the Kansai region, the company aimed to have its new office function as a mockup—a space for proposing new experiences in future workplaces.
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Creating an Immersive Space Optimized for Diverse Content Experiences / CAD CENTER CORPORATION
CAD CENTER CORPORATION (Headquarters: Shiba, Minato-ku, Tokyo) is a company whose core strength lies in the visualization domain, primarily utilizing 3DCG. They have produced numerous experiential content pieces for exhibition facilities and other venues, leveraging spatial design with a prerequisite of immersion and interactivity. Their content spans a wide variety of types, predominantly consisting of experiences where the true value is conveyed through actual hands-on experience rather than simple verbal explanation. For this project, they implemented our "Immersive Engine" and "Immersive Magic Wall." Furthermore, to enable rapid switching between diverse content displays tailored to each client, we also provided customization of the operation tablet interface. Rather than treating visual projection onto a space as the final goal, we backward-engineered the design based on "how it will be used," comprehensively designing the entire experience down to its seamless operability.
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Training Center “Yukei” / Kao Corporation
Kao Corporation is a company that has continued to support people’s daily lives as one of Japan’s leading chemical and household products manufacturers for more than 130 years since its founding in 1887. With “Realizing a Kirei Life for All” as its purpose, the company positions its mission as contributing to a richer future for people, society, and the planet through sustainable, high-quality products and services. On November 18, 2025, the company opened the Training Center “Yukei” within the Kao Sumida Site in Sumida, Tokyo. The origin of Yukei can be traced back to “Yukei Juku,” which was established within the Sumida site in 1998. The name carries the following aspiration: “Guided by the paths walked by our predecessors, we support (tasuke) and guide (michibiki) one another; we open (hiraki) ourselves, elevate each other together, and make this a place to look toward the further development of Kao.” This time, Immersive, Inc. installed Immersive Engine and Immersive Magic Wall in two locations on the second floor of Yukei. The result is an environment where trainings, workshops, and presentations can be conducted while surrounded by immersive digital visuals. ■ Challenges Before Implementation What Kao Corporation was looking for was “a projector-based space where videos and materials can be clearly seen even in a bright environment.” With conventional projectors, maintaining room brightness tended to make images look washed out, and there were challenges in the visibility of detailed materials. While considering improvement measures, representatives from Kao Corporation visited Immersive, Inc.’s showroom in Ebisu. They were surprised by the visual experience of Immersive Magic Wall, which achieves high contrast without lowering the brightness of the space, and decided to adopt it as the optimal solution for Yukei.
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An office that employees want to come to / CNS Co., Ltd.
CNS Co., Ltd., a comprehensive IT solutions company based in Kamiosaki, Shinagawa, Tokyo, provides total support for corporate information systems, covering everything from IT infrastructure to cloud and security. Upon relocating their office, the company set forth two key themes: "We want to create an environment where employees naturally gather and communication flows." "We want to deliver presentations that convey greater value to our clients." To realize these goals, they chose Immersive’s solutions: the Immersive Engine and Immersive Magic Wall. These tools transformed the office from a mere “place to work” into a “place people want to gather,” thanks to powerful visuals that remain vivid even in bright environments. This not only encouraged spontaneous interaction among employees but also created a highly immersive and persuasive presentation space for visiting clients. The new office has been reborn as a symbol of the company’s philosophy: "Innovation sparked by communication." ■ Challenges before implementation In designing the new office, the focus was on creating a space where employees would naturally want to gather, interact, and work. Although their business model does not require physical presence, fostering a stronger sense of unity among employees remained a major goal. Additionally, with the establishment of the sales and consulting divisions, client presentations increased significantly. However, traditional projectors presented two challenges: Inability to display clear visuals in bright environments Difficulty delivering impactful presentations To enhance both employee engagement and client impact, CNS turned to Immersive’s solutions.
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Realizing the Sale of Multiple Condominiums at a Single Hub / World Residential
A New Real Estate Showroom Experience in an Immersive Space Surrounded by Digital Imagery World Residential Co., Ltd. (Headquarters: 4F NBF Comodio Shiodome, 2-14-1 Higashi-Shimbashi, Minato-ku, Tokyo; President: Shinichiro Kuwahara) is a housing development company operating under the philosophy of "contributing to the community through town building where people and culture gather." To date, they have supplied 30 condominium buildings, realizing housing creation that accurately captures regional characteristics and the needs of the times. Recently, the company implemented the Immersive Engine and Immersive Magic Wall in their showroom. End Client: World Residential Co., Ltd. Partner: Seibido Co., Ltd.
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【Immersive Magic Wall Installation】”Shosoin: THE SHOW” Tokyo Exhibition (Large-Scale Exhibition)
Starting from June 14, 2025, the exhibition “Shosoin THE SHOW – Feel the Miracle Here and Now –,” supervised by the Shosoin Office of the Imperial Household Agency and organized by the “Shosoin THE SHOW” Executive Committee and others, was held in Osaka. The Tokyo exhibition has also been underway since September 20, 2025, where the Immersive Magic Wall—already featured in the Osaka edition—has been introduced once again. The Immersive Magic Wall enhances the brilliance of Shosoin treasures projected onto a massive screen approximately 20 meters wide and 4 meters high using projectors. EPSON’s 8,500-lumen model was used, and the wall’s high contrast and vivid color reproduction capabilities significantly elevate the overall quality of the exhibition presentation by supporting wide-area and delicate visual expression. End Client: “Shosoin THE SHOW” Executive Committee Partners: Yomiuri Telecasting Corporation, The Yomiuri Shimbun, TOPPAN, Kadokawa Media House, Epson Sales Japan (in no particular order)