Tokyo Tatemono Co., Ltd.
Immersive Real Estate Presentations with High-Precision Reproduction
The Immersive Magic Wall has been installed in a VR showroom where visitors can experience the interior spaces, facilities, and specifications of newly built condominium units.
■ Client Introduction
Brillia Gallery Shinjuku, operated by Tokyo Tatemono Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Katsuhito Ozawa), serves as a centralized sales hub for the Brillia series of newly built condominiums.
It offers a new way to choose a home, including a VR showroom where visitors can experience condominium interiors at near life-size scale, as if they were actually inside the space.
End Client: Tokyo Tatemono Co., Ltd.
Partner: e-State Online Co., Ltd.
■ Challenges Before Implementation
The VR showroom previously used a roughly 200-inch projector display to showcase interior walkthrough videos, allowing visitors to experience room layouts.
However, projection on plain white walls provided low color and texture fidelity, requiring detailed confirmations to be done separately on PC screens. This created inefficiencies in the sales and presentation process.
High-Contrast Rendering with Enhanced Reproduction of Interior Colors and Textures
■ Results of the Implementation
The Immersive Magic Wall delivers vivid, high-contrast visuals—enhancing the clarity of dark areas while making bright areas appear radiant. This allows for precise expression of interior details. It also achieves color reproduction that was not possible with conventional white wall projections, significantly enhancing the immersive experience of large-screen real estate presentations.
We have received the following feedback from the client:
“It’s now possible to accurately confirm colors using just the projector images, eliminating the need to refer to PC screens.”
“We can now convey the textures of furniture and building materials far more effectively, helping visitors better visualize the space.”
■ Future Outlook
We continuously recognize the strong compatibility between real estate presentations—such as for offices and condominiums—and our technologies, Immersive Engine and Immersive Magic Wall.
In the case of condominium sales, physical models and other constructed materials are often discarded once sales are complete. Through ongoing research and development, we aim to reduce such environmental impacts and further promote digital transformation (DX) in the industry.
▶︎ Brillia Gallery Shinjuku
https://gallery.brillia.com/shinjuku/
▶︎ Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/
▶︎ Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/