Taisei-Yuraku Real Estate Co., Ltd. (part of the TAISEI Group) operates “OBER LOUNGE,” a consolidated sales hub for its new-build condominium brand “OBER,” on the first floor of its head office in Kyobashi, Tokyo. Immersive Engine and Immersive Magic Wall were installed at this sales hub.

Beyond the Concept Room: An Immersive Experience That Delivers “Life in the Neighborhood Where the Property Stands”

OBER LOUNGE already had a concept room recreating an OBER residence and a consultation space for relaxed discussions—a place where visitors can examine the fittings of a home up close and consider a property while receiving explanations from staff.

The immersive space added to this projects the views seen from the residence, the surrounding townscape, and the sense of distance to the station.

・Immersive Engine
An immersive space surrounded by digital imagery from near the ceiling down to your feet. Intuitive operation via a tablet makes it possible to switch between visuals and properties. By seamlessly projecting the imagery a visitor wants to see according to their wishes, it promotes an emotional immersion.

・Immersive Magic Wall
Immersive Magic Wall is a coating made specifically for projectors. It reproduces vivid, high-contrast rendering, creating an experience that feels as if you are actually there—a space that lets visitors expand their image of what living there would truly be like.

Bringing the Refined Quality of the OBER Brand into a Deeper Experience

The image of the residence in the concept room, a convincing explanation in the consultation space, and the experience of the neighborhood where the property will stand in the immersive space. When these three come together, the appeal of the brand is conveyed to visitors on a deeper level in real-estate sales.

Together with Taisei-Yuraku Real Estate, Immersive will continue to expand its efforts to deliver the appeal of a home through experience.

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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/

Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/

Taisei-Yuraku Real Estate Co.,Ltd.
https://www.taisei-yuraku.co.jp/
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