TOPPAN Holdings Inc.

Elevating the Experiential Value of a Co-Creation Showroom Through an Advanced Visual Environment

Installing Immersive Magic Wall at TOPPAN GATEWAY

TOPPAN Holdings Inc. (headquartered in Bunkyo-ku, Tokyo; President & Representative Director: Hideharu Maro) has adopted Immersive Magic Wall at “TOPPAN GATEWAY,” the new showroom it has opened in Takanawa.


End Client : TOPPAN Holdings Inc.


Partner : Total Media Development Institute Co., Ltd.


The facility is designed as a place to present the TOPPAN Group’s new corporate vision and to co-create social value together with its customers. Working in concert with the group’s new base at “THE LINKPILLAR 1 SOUTH” in Takanawa Gateway City, it also serves to accelerate new business development and initiatives in the IoT field.


In this project, Immersive Magic Wall was applied to an existing wall in a key space within the showroom. Doing so resolved long-standing challenges such as halation and color reproduction, dramatically improving the contrast and visibility of the imagery and realizing a visual environment that brings out the full appeal of the content itself.


By evolving the very way imagery is perceived, Immersive Magic Wall maximizes the value of content and becomes a foundation for conveying a company’s technologies and philosophy in an intuitive way.


Immersive will continue to evolve space itself into an interface for communication, contributing new experience designs that support the value creation of every company.


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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/


Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/
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Works Other Production Achievements

  • Creating a Two-Way Communication Space by Harnessing a Large LED on the Office Floor

    ITOKI CORPORATION

    Creating a Two-Way Communication Space by Harnessing a Large LED on the Office Floor

    ITOKI CORPORATION is a company that has proposed not only the manufacture and sale of office furniture, but the design of the workplace and the very way people work. This time, under the concept of “maximizing human capital and evolving ‘team operations’ to drive further results,” it renewed the 12th floor of its own working showroom, “ITOKI DESIGN HOUSE TOKYO.” As a place to maximize productivity by working as a team, it positioned “Commons Hill”—a space equipped with a large LED—at the center of a single open floor, and adopted Immersive Engine in this space that symbolizes co-creation. End Client : ITOKI CORPORATION

  • Immersive Spaces That Accelerate the Imagination of a Real, Lived Lifestyle

    SOTETSU REAL ESTATE Co., Ltd.

    Immersive Spaces That Accelerate the Imagination of a Real, Lived Lifestyle

    Sotetsu Real Estate Co., Ltd. develops residential projects centered on Kanagawa. For a large-scale condominium project the company is newly undertaking, Immersive Engine and Immersive Magic Wall were each installed at two locations within its showroom. End Client : SOTETSU REAL ESTATE Co., Ltd. Partner : WorksWorks Inc. ■ The Challenge Before AdoptionFor customers considering the purchase of a condominium that is not yet built, flat materials such as brochures and panels alone made it difficult to picture “the life ahead of me” at life size. As the company explored new ways to present its properties, customers experienced the immersive space firsthand at Immersive’s Ebisu showroom, which led to the adoption.

  • Making the Invisible Value of a Quietly Vital BtoB Company Felt Through Immersive Space and Content

    Azbil Corporation

    Making the Invisible Value of a Quietly Vital BtoB Company Felt Through Immersive Space and Content

    Azbil Corporation is a BtoB company that manufactures measurement and control equipment, used in buildings, factories, plants, and beyond, that quietly supports the foundations of society. With the company's recent relocation, Immersive's solutions have been installed in the "Immersive Room," a newly created space within the lounge of Azbil's new head office. The installation combines the Immersive Engine, which wraps video across a U-shaped configuration, with the Immersive Magic Wall, which enables high-contrast visual expression. Beyond the space itself, the project also included content production: an approximately three-minute corporate introduction video in Japanese, English, and Chinese, along with a screensaver that fills the space the moment visitors enter.

Movies Video of our achievements

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