TOPPAN Holdings Inc.
Elevating the Experiential Value of a Co-Creation Showroom Through an Advanced Visual Environment
Installing Immersive Magic Wall at TOPPAN GATEWAY
TOPPAN Holdings Inc. (headquartered in Bunkyo-ku, Tokyo; President & Representative Director: Hideharu Maro) has adopted Immersive Magic Wall at “TOPPAN GATEWAY,” the new showroom it has opened in Takanawa.
End Client : TOPPAN Holdings Inc.
Partner : Total Media Development Institute Co., Ltd.
The facility is designed as a place to present the TOPPAN Group’s new corporate vision and to co-create social value together with its customers. Working in concert with the group’s new base at “THE LINKPILLAR 1 SOUTH” in Takanawa Gateway City, it also serves to accelerate new business development and initiatives in the IoT field.
In this project, Immersive Magic Wall was applied to an existing wall in a key space within the showroom. Doing so resolved long-standing challenges such as halation and color reproduction, dramatically improving the contrast and visibility of the imagery and realizing a visual environment that brings out the full appeal of the content itself.
By evolving the very way imagery is perceived, Immersive Magic Wall maximizes the value of content and becomes a foundation for conveying a company’s technologies and philosophy in an intuitive way.
Immersive will continue to evolve space itself into an interface for communication, contributing new experience designs that support the value creation of every company.
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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/
Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/
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