A leading Japanese infrastructure and building-solutions group
Next-Generation Communication Space Adopted by the Research Facility of a Leading Japanese Infrastructure and Building-Solutions Group
A leading Japanese infrastructure and building-solutions group has adopted Immersive Magic Wall at its customer co-creation research facility. Operated as a place where visitors can experience products and services built on next-generation technologies, the facility underwent a renewal that called for an entrance space capable of leaving a strong impression on every visitor. Immersive Magic Wall was chosen as the solution to convey the group's vision and technological messages through overwhelming visual expression.
A Vast 9.2m × 2.5m Wall Turned into Media, Carrying the Group's Vision at Full Scale
Immersive Magic Wall is a specialized coating that requires no dedicated screen, letting the entire wall serve as the surface for imagery. For this facility, a wall measuring 9.2 meters wide and 2.5 meters high was chosen to convey the future the group envisions to every visitor with striking scale.
■ Rendering That Brings the Message into Sharp Relief
The high-contrast expression of Immersive Magic Wall deepens shadow tones and gives the imagery an extraordinary sense of depth and dimension. Drawing out detail and color to their fullest, it renders the message carried by each piece of content vividly across the space.
■ A Communication Design That Deepens With Each Step
Merged with the vast wall, the immersive visual space stands as a symbol of the next-generation technologies the facility communicates. We designed a route that lets visitors take in the group's world with their whole body as they move through it, creating a place where deep understanding and high-quality dialogue emerge.
Future Outlook
■ Customer Voice
"The imagery projected on the Immersive Magic Wall shows beautiful contrast, and the quality of our content feels a step higher."
This project shows a new form of spatial staging that maximizes the value of visual content and lifts the experiential value visitors take away. Immersive will continue to support the creation of spaces—in showrooms, research facilities, exhibitions and beyond—that convey the brand value and technological messages of every organization more compellingly.
