WORKS

Creating an Immersive Space Optimized for Diverse Content Experiences / CAD CENTER CORPORATION

Designing Space and Operation as a Unified Experience: A Strategic Choice for a Visualization Leader Handling Diverse Content

CAD CENTER CORPORATION (Headquarters: Shiba, Minato-ku, Tokyo) is a company whose core strength lies in the visualization domain, primarily utilizing 3DCG. They have produced numerous experiential content pieces for exhibition facilities and other venues, leveraging spatial design with a prerequisite of immersion and interactivity.

Their content spans a wide variety of types, predominantly consisting of experiences where the true value is conveyed through actual hands-on experience rather than simple verbal explanation.

For this project, they implemented our "Immersive Engine" and "Immersive Magic Wall." Furthermore, to enable rapid switching between diverse content displays tailored to each client, we also provided customization of the operation tablet interface.

Rather than treating visual projection onto a space as the final goal, we backward-engineered the design based on "how it will be used," comprehensively designing the entire experience down to its seamless operability.

Solving the Challenges of Showcasing 360-Degree Content: The Impact of Spatial Integration That Coexists Seamlessly with Other Solutions

■ The company faced the following challenges

・They lacked a dedicated space to comprehensively present their 3DCG content.
・Standard monitors and single 16:9 screens severely limited their ability to express experience-driven concepts.
・Due to the vast volume of content, time-consuming switching disrupted the tempo of presentations.
・Conventional setups required darkened rooms, forcing them to separate different solutions into isolated spaces.

With such a vast and diverse library of content, if it takes too long to find the specific piece they want to show a client on the spot, the passion and momentum of the presentation can significantly drop.
In this project, by pre-customizing the tablet UI specifically to CAD CENTER's specifications, we drastically increased the speed to display. This enabled presentations with a highly engaging and seamless tempo.

Moreover, because the Immersive Magic Wall allows the space to maintain adequate ambient lighting, it realized a coexistence with other solutions utilizing touch screens and Head-Mounted Displays (HMDs) within the same area.
This eliminated the need to escort clients to separate rooms, transforming the area into a space capable of delivering far more cohesive and effective presentations.

Serving as an Internal Lab: An Experimental Facility to Continuously Elevate Content Precision

Historically, opportunities to verify large-screen content involving immersive spaces in a true production environment were limited. Although various simulations were repeatedly run on PC screens or large 16:9 monitors, a certain amount of man-hours for fine-tuning in the actual live environment was always anticipated.

Through this implementation, by possessing an in-house three-surface space spanning from ceiling to floor, internal team members can now conduct verifications in an environment incredibly close to actual deployment.
Acquiring a space where content can be polished from the early production stages has become a significant contributing factor to further elevating the overall quality of the company's output.

From a Place to Merely Show Finished Products, to a Space for Co-Creation

We received the following feedback from the person in charge:

"Because we have so much content, the ability to switch rapidly is a massive advantage."
"I feel this is a highly suitable solution for presentations, not just for its multi-surface expression, but also encompassing its seamless operability."

Moving forward, CAD CENTER plans to utilize this space not merely to showcase completed content, but to share the space with clients right from the planning and review stages. By fostering a deep sense of mutual engagement, it will serve as a venue to collaboratively shape the direction of future experiences together.

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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/

Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/

CAD CENTER CORPORATION
https://www.cadcenter.co.jp/
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Works Other Production Achievements

Updating Existing Spaces with Immersive Experiences / Nikko Co., Ltd.
- Immersive Engine
Founded in 1919, Nikko Co., Ltd. is a leading manufacturer of plant machinery, boasting approximately an 80% domestic market share for asphalt plants and about 40% for concrete batching plants. The company's headquarters showroom was established in 2018 to mark its 100th anniversary, designed and constructed by their partner, Daishinsha Delight Inc. (hereinafter "Daishinsha"). Since then, it has been utilized as an important hub for communicating the company's history and its strengths, such as plant maintenance services and long-cultivated technical capabilities, to visitors.
Training Center “Yukei” / Kao Corporation
- Immersive Magic Wall
- Immersive Engine
Kao Corporation is a company that has continued to support people’s daily lives as one of Japan’s leading chemical and household products manufacturers for more than 130 years since its founding in 1887. With “Realizing a Kirei Life for All” as its purpose, the company positions its mission as contributing to a richer future for people, society, and the planet through sustainable, high-quality products and services. On November 18, 2025, the company opened the Training Center “Yukei” within the Kao Sumida Site in Sumida, Tokyo. The origin of Yukei can be traced back to “Yukei Juku,” which was established within the Sumida site in 1998. The name carries the following aspiration: “Guided by the paths walked by our predecessors, we support (tasuke) and guide (michibiki) one another; we open (hiraki) ourselves, elevate each other together, and make this a place to look toward the further development of Kao.” This time, Immersive, Inc. installed Immersive Engine and Immersive Magic Wall in two locations on the second floor of Yukei. The result is an environment where trainings, workshops, and presentations can be conducted while surrounded by immersive digital visuals. ■ Challenges Before Implementation What Kao Corporation was looking for was “a projector-based space where videos and materials can be clearly seen even in a bright environment.” With conventional projectors, maintaining room brightness tended to make images look washed out, and there were challenges in the visibility of detailed materials. While considering improvement measures, representatives from Kao Corporation visited Immersive, Inc.’s showroom in Ebisu. They were surprised by the visual experience of Immersive Magic Wall, which achieves high contrast without lowering the brightness of the space, and decided to adopt it as the optimal solution for Yukei.
An office that employees want to come to / CNS Co., Ltd.
- Immersive Magic Wall
- Immersive Engine
CNS Co., Ltd., a comprehensive IT solutions company based in Kamiosaki, Shinagawa, Tokyo, provides total support for corporate information systems, covering everything from IT infrastructure to cloud and security. Upon relocating their office, the company set forth two key themes: "We want to create an environment where employees naturally gather and communication flows." "We want to deliver presentations that convey greater value to our clients." To realize these goals, they chose Immersive’s solutions: the Immersive Engine and Immersive Magic Wall. These tools transformed the office from a mere “place to work” into a “place people want to gather,” thanks to powerful visuals that remain vivid even in bright environments. This not only encouraged spontaneous interaction among employees but also created a highly immersive and persuasive presentation space for visiting clients. The new office has been reborn as a symbol of the company’s philosophy: "Innovation sparked by communication." ■ Challenges before implementation In designing the new office, the focus was on creating a space where employees would naturally want to gather, interact, and work. Although their business model does not require physical presence, fostering a stronger sense of unity among employees remained a major goal. Additionally, with the establishment of the sales and consulting divisions, client presentations increased significantly. However, traditional projectors presented two challenges: Inability to display clear visuals in bright environments Difficulty delivering impactful presentations To enhance both employee engagement and client impact, CNS turned to Immersive’s solutions.
【Immersive Magic Wall Installation】”Shosoin: THE SHOW” Tokyo Exhibition (Large-Scale Exhibition)
- Immersive Magic Wall
Starting from June 14, 2025, the exhibition “Shosoin THE SHOW – Feel the Miracle Here and Now –,” supervised by the Shosoin Office of the Imperial Household Agency and organized by the “Shosoin THE SHOW” Executive Committee and others, was held in Osaka. The Tokyo exhibition has also been underway since September 20, 2025, where the Immersive Magic Wall—already featured in the Osaka edition—has been introduced once again. The Immersive Magic Wall enhances the brilliance of Shosoin treasures projected onto a massive screen approximately 20 meters wide and 4 meters high using projectors. EPSON’s 8,500-lumen model was used, and the wall’s high contrast and vivid color reproduction capabilities significantly elevate the overall quality of the exhibition presentation by supporting wide-area and delicate visual expression. End Client: “Shosoin THE SHOW” Executive Committee Partners: Yomiuri Telecasting Corporation, The Yomiuri Shimbun, TOPPAN, Kadokawa Media House, Epson Sales Japan (in no particular order)

Movies Video of our achievements

- Immersive Engine
ESCRIT INC．

Virtual wedding hall tour
- Immersive Engine
Taikisha Ltd.

Creation HUB
- Contents Creation
- Immersive Engine
SocioFuture, Ltd.

IDEA Showroom
- Contents Creation
- Immersive Engine
Kumamoto Branch, NTT WEST

NTT New Kuhonji Bldg. Innovation Experience Center
- Contents Creation
- Immersive Engine
LOGISTEED, Ltd.

LOGISTEED CAFÉ
- Contents Creation
- Immersive Engine
Hyogo Prefecture

Rokko Nature Immersive Experience Theater