Overcoming Color Loss from "White Wall Diffuse Reflection": A Solution Discovered by Professional Discernment

arkbell,inc. (Headquarters: Ota-ku, Tokyo) is an "audio, visual, and lighting solutions company" that has produced numerous events and spatial experiences.

To allow clients to truly "experience" the value of projection mapping, the company opened a test lab within their own studio. To maximize the sense of immersion in that space, they introduced "Immersive Magic Wall," our specialized projector paint that enables high-contrast visual expression.

■ Pre-Installation Challenges
When launching the test lab, the company faced the issue of image washout caused by conventional "white walls." Even with the introduction of the latest high-brightness projectors, white walls cause diffuse light reflection, resulting in the loss of contrast—the lifeblood of visual content. They realized the need to look beyond equipment specifications and change the "wall (environment)" acting as the canvas.

While carefully evaluating various paints capable of preventing this washout, including competitors' products, they visited the Immersive showroom in Ebisu. The stunning "depth of color" they witnessed left a profound impact and became the deciding factor for the installation.

Stunning Visual Fidelity Elevates Spatial Production and Pioneers New Markets

The stunning visual fidelity brought by the Immersive Magic Wall has garnered strong interest even from professional clients visiting the lab, prompting questions like, "Why use a gray wall?" and "How is this depth of color achieved?"

By designing the entire space—including the wall environment—rather than relying solely on equipment capabilities, they can now offer new experiential content where multiple people can immerse themselves simultaneously without the need for VR headsets.

The completed immersive space has evolved into an asset that transcends their core domain of temporary event setups. It is now functioning as a powerful new weapon, drawing strong inquiries from a completely new market: permanent space production.

From a Place Showcasing Equipment to an Environment Elevating Everyone's Perspective

We received the following feedback from the person in charge: "We are now able to make proposals that consider even the color and material of the walls. The breadth of what we can propose has expanded to a completely different dimension."

Currently, the company is preparing to host internal workshops utilizing this test lab. Instead of keeping this knowledge confined to a specific new business team, they plan to let the entire sales team—who are sometimes bound by existing frameworks—experience this advanced space firsthand.

Beyond merely pioneering new markets, the lab has begun to function as an engine that accelerates the business of the entire company.

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Immersive Engine
https://immersive.tokyo/en/service/immersive-engine/

Immersive Magic Wall
https://immersive.tokyo/en/service/immersive-magic-wall/

arkbell,inc. URL :
https://www.arkbell.co.jp/
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