【Immersive Magic Wall Installation】Suntory Natural Mineral Water Minami Alps Hakushu Plant

The Immersive Magic Wall has been installed at the Suntory Natural Mineral Water Minami Alps Hakushu Plant in conjunction with the renewal of its visitor tour.

The project involved creating an expansive immersive environment utilizing a 15-meter wide, 3-meter high curved wall. Our goal was never merely projecting images onto a surface; rather, we engineered the entire experience—transforming the tour from passive observation into a state of active engagement—by reverse-engineering from the core objective of "maximizing experiential value across generations."

Moving forward, we will continue to provide sophisticated spatial solutions that integrate immersive visuals with physical environments to enhance brand communication and deepen user resonance.

► Read the full case study here:
https://immersive.tokyo/en/works/051/

Works Production Achievements

  • Birth of an Overwhelming Immersive Space to Maximize the Value of Experiential Tours / Suntory Natural Mineral Water Minami Alps Hakushu Plant

    Birth of an Overwhelming Immersive Space to Maximize the Value of Experiential Tours / Suntory Natural Mineral Water Minami Alps Hakushu Plant

    The Suntory Natural Mineral Water Minami Alps Hakushu Plant (Hokuto City, Yamanashi Prefecture) is the production hub for "Suntory Natural Mineral Water," nestled in abundant nature. This popular facility allows visitors of all ages to observe the actual production lines up close. To celebrate its 30th anniversary, the facility underwent a major renewal of its tour, now titled "Dive into the World of Natural Water! Suntory Natural Mineral Water (Minami Alps) Story Tour." To provide an "overwhelming sense of immersion" for experiencing the story behind the production of Suntory Natural Mineral Water, the Immersive Magic Wall was selected as the core solution.

  • A New Experience Value Chosen by Workplace Professionals / Frontier Consulting Co., Ltd.

    A New Experience Value Chosen by Workplace Professionals / Frontier Consulting Co., Ltd.

    Since its establishment in 2007, Frontier Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is a consulting firm with domestic and international bases, operating under the purpose of "creating the future of workers and workplaces." They provide one-stop solutions for all workplace-related challenges, ranging from office construction and building renewal to flexible workplace businesses. Their track record spans a wide range of projects, from large-scale developments covering thousands of square meters to global initiatives. Upon relocating to "Grand Green Osaka," an advanced business hub in the Kansai region, the company aimed to have its new office function as a mockup—a space for proposing new experiences in future workplaces.

  • Updating Existing Spaces with Immersive Experiences / Nikko Co., Ltd.

    Updating Existing Spaces with Immersive Experiences / Nikko Co., Ltd.

    Founded in 1919, Nikko Co., Ltd. is a leading manufacturer of plant machinery, boasting approximately an 80% domestic market share for asphalt plants and about 40% for concrete batching plants. The company's headquarters showroom was established in 2018 to mark its 100th anniversary, designed and constructed by their partner, Daishinsha Delight Inc. (hereinafter "Daishinsha"). Since then, it has been utilized as an important hub for communicating the company's history and its strengths, such as plant maintenance services and long-cultivated technical capabilities, to visitors.

  • Creating an Immersive Space Optimized for Diverse Content Experiences / CAD CENTER CORPORATION

    Creating an Immersive Space Optimized for Diverse Content Experiences / CAD CENTER CORPORATION

    CAD CENTER CORPORATION (Headquarters: Shiba, Minato-ku, Tokyo) is a company whose core strength lies in the visualization domain, primarily utilizing 3DCG. They have produced numerous experiential content pieces for exhibition facilities and other venues, leveraging spatial design with a prerequisite of immersion and interactivity. Their content spans a wide variety of types, predominantly consisting of experiences where the true value is conveyed through actual hands-on experience rather than simple verbal explanation. For this project, they implemented our "Immersive Engine" and "Immersive Magic Wall." Furthermore, to enable rapid switching between diverse content displays tailored to each client, we also provided customization of the operation tablet interface. Rather than treating visual projection onto a space as the final goal, we backward-engineered the design based on "how it will be used," comprehensively designing the entire experience down to its seamless operability.

Movies Video of our achievements

  • Virtual Wedding Venue Tour / ESCRIT INC.
    • Immersive Engine

    ESCRIT INC.

    Virtual wedding hall tour

  • Creation HUB / Taikisha Ltd.
    • Immersive Engine

    Taikisha Ltd.

    Creation HUB

  • IDEA Showroom/SocioFuture, Ltd.
    • Contents Creation
    • Immersive Engine

    SocioFuture, Ltd.

    IDEA Showroom

  • NTT New Kuhonji Bldg. Innovation Experience Center.
    • Contents Creation
    • Immersive Engine

    Kumamoto Branch, NTT WEST

    NTT New Kuhonji Bldg. Innovation Experience Center

  • Immersive Experiences Facilitate Co-creation Innovation / LOGISTEED, Ltd.
    • Contents Creation
    • Immersive Engine

    LOGISTEED, Ltd.

    LOGISTEED CAFÉ

  • Rokkosan Visitor Center
    • Contents Creation
    • Immersive Engine

    Hyogo Prefecture

    Rokko Nature Immersive Experience Theater

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