Immersive Magic Wall | WORKS
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Education × Immersive / NTT EAST, Inc. – NTTe-city Labo
■ Customer Introduction At Nippon Telegraph and Telephone East Corporation (Headquarters: Shinjuku, Tokyo; President and CEO: Naoki Shibuya; hereinafter referred to as NTT East), various implementation case studies addressing social issues across a wide range of fields—including primary industries, manufacturing and logistics, retail, culture, arts and sports, and disaster prevention—are introduced at the demonstration and experience field "NTT e-City Labo," which aims to realize a regional circular society. Among these is a training facility focused on education called the “Classroom of the Future,” where Immersive Inc.'s Immersive Magic Wall has been installed. ■ Challenges Before Implementation Under the concept of the “Classroom of the Future,” which incorporated various ICT devices, they explored ways to use large digital displays instead of traditional blackboards or whiteboards. However, they faced challenges such as the high cost of LED displays, and with conventional projectors that projected onto white walls, the room had to be darkened, making it difficult to see the materials at hand. They were thus searching for a solution that could overcome these issues.
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【Immersive Magic Wall Installation】”Shosoin: THE SHOW” Osaka Exhibition (Large-Scale Exhibition)
The Osaka exhibition of "Shosoin: THE SHOW – Feel the Miracle Here and Now," which opened on June 14, 2025 (organized by the "Shosoin: THE SHOW" Executive Committee and others, supervised by the Shosoin Office of the Imperial Household Agency), has introduced the Immersive Magic Wall to its exhibition space. This innovative technology is used to dynamically and vividly convey the original beauty of the historical treasures through projection. EPSON's 8,500lm model projectors are employed for this exhibition. The Immersive Magic Wall, with its exceptional contrast reproduction and color performance, serves as the projection surface, dramatically enhancing the quality and impact of the exhibition’s visual presentation across its wide and delicate displays. End Client: "Shosoin: THE SHOW" Executive Committee Partners: Yomiuri Telecasting Corporation, The Yomiuri Shimbun, TOPPAN, Kadokawa Media House, Epson Sales Japan (order not indicative of priority)
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Research, Development, and Manufacturing Base Theater Room / Fujikin Incorporated Expo Memorial Tsukuba Advanced Business Office
Fujikin Incorporated (Head Office: 1-4-8 Shibata, Kita-ku, Osaka, Japan; President and CEO: Hisashi Tanaka) is a comprehensive manufacturer of ultra-precision fluid control devices and systems with over 95 years of history. Its wide range of products supports cutting-edge industries both in Japan and abroad, spanning semiconductors, hydrogen, pharmaceuticals, and even the space sector. Recently, Fujikin has introduced the Immersive Engine and Immersive Magic Wall at its "Expo Memorial Tsukuba Advanced Business Office." End Client: Fujikin Incorporated Partner: Daishinsha Delight Inc., Cyberstation Inc.
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“Immersive × Office & Meeting Room” Exhibition Report / Hosted by Epson Sales Co., Ltd.
In the spring of 2025, we participated as an exhibitor in a trade show hosted by Epson Sales Co., Ltd. At the “Immersive × Office & Meeting Room” booth, we showcased both the “Immersive Engine” and “Immersive Magic Wall” as new office solutions leveraging immersive experiences—aimed at supporting work style reform and enhancing meeting productivity. Branded as “Immersive Meeting,” our presentation introduced a next-generation immersive conference solution. The technology demonstrated strong compatibility with Epson’s high-brightness 3LCD projectors, which deliver vivid, high-luminance visuals—offering attendees a deeply immersive experience.
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Immersive Real Estate Presentations with High-Precision Reproduction / Brillia Gallery Shinjuku – Tokyo Tatemono Co., Ltd.
■ Client Introduction Brillia Gallery Shinjuku, operated by Tokyo Tatemono Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Katsuhito Ozawa), serves as a centralized sales hub for the Brillia series of newly built condominiums. It offers a new way to choose a home, including a VR showroom where visitors can experience condominium interiors at near life-size scale, as if they were actually inside the space. End Client: Tokyo Tatemono Co., Ltd. Partner: e-State Online Co., Ltd. ■ Challenges Before Implementation The VR showroom previously used a roughly 200-inch projector display to showcase interior walkthrough videos, allowing visitors to experience room layouts. However, projection on plain white walls provided low color and texture fidelity, requiring detailed confirmations to be done separately on PC screens. This created inefficiencies in the sales and presentation process.
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To a meeting space that fosters active communication / HEIWA REAL ESTATE CO.,LTD.
・Client Introduction "FinGATE CLUB," operated by HEIWA REAL ESTATE CO., LTD. (Head Office: Chuo-ku, Tokyo; President & CEO: Kiyoyuki Tsuchimoto), is a membership-based community lounge located in the Nihonbashi Kabutocho and Kayabacho area. It aims to accelerate the development of a startup ecosystem, focusing primarily on emerging asset management firms, fintech companies, and other financial startups. Targeting registered entrepreneurs, investors, and other key players, the lounge strives to create a "community where people gather, and investment and growth are born." ・Challenges Before Implementation "FinGATE CLUB" has a meeting space equipped with a projector in one corner of the facility. Until now, the projector was used in a conventional manner, projecting images onto a white wall. However, ensuring high visibility of visuals and materials required dimming the room’s lighting, which made it difficult for participants to see documents in front of them and observe each other's facial expressions. As a result, presentations tended to become one-way and less interactive, posing a challenge for effective communication.
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Experiential ICT Solution / NTTe-city Labo – NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION
■ Introduction of the Client NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION (Headquarters: Shinjuku, Tokyo, President: Naoki Shibuya, hereafter referred to as NTT East),examples of implementing solutions to various social issues—spanning primary industries, manufacturing, logistics, retail, culture, arts, sports, disaster prevention, and more—are being showcased at the NTT e-City Labo, a field dedicated to demonstrating and experiencing the realization of a regional circular society. This time, we have introduced the Immersive Engine and Immersive Magic Wall to NTT e-City Labo. ■ Challenges Before Implementation At NTT e-City Labo, visitors are introduced to real, operational examples on-site of solutions addressing regional social issues, such as smart agriculture greenhouses. This has enabled visitors to resonate strongly with these initiatives and has created opportunities to develop new regional solutions in collaboration with the local community. However, conveying the real experience of remote locations, like smart agriculture greenhouses or regional events aimed at boosting community activity, has posed a challenge in visitor engagement.